Tuesday, June 20, 2017

Refresh Your Eyes with Santen's "One Piece" Collaboration Eyedrops!

Osaka-based Japanese pharmaceutical company Santen Pharmaceutical today opened a special website for its new collaboration project with the One Piece anime franchise, and posted a 15-second newly-animated web CM for its first two items, Sante FX eyedrops featuring Monkey D. Luffy and Trafalgar D. Water Law. The two models are available at the price of 880 yen at Japanese stores from today, and more items featuring other characters from the series are planned to be added in this fall. 


Campaign key visual with a tagline "Let's see what we have never seen before."


CM "Sante FX x One Piece 'The Thing The Eyes See'"



"Sante FX Neo Luffy Model"



"Sante FX V Plus Law Model"



Sante FX Neo/V Plus original model


Source: Santen Pharmaceutical press release


© Eiichiro Oda/Shueisha, Fuji TV, Toei Animation


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