Tokyo-based content producing company TYO today announced that its own studio Dwarf, San-X, and Netflix will co-produce a stop-motion anime inspired by San-X's fictional character brand Rilakkuma, titled "Rilakkuma Series," and that the 11-minute series will be streamed for 13 episodes on Netfilx in 190 countries.
While it has been adapted into picture books, comics and video games since its launch in 2003, this is the first time for the bear character, who will celebrate its 15th anniversary in 2018, to have its stop-motion anime adaptation. "Rilakkuma Series" will be animated by Dwarf, well known for its internationally successful series Domo-kun and Komaneko. Its production staff and streaming schedule will be announced later.
The brand's official English website explains the character as below:
"Rilakkuma” means "Bear in relaxed mood."
At all time and everywhere he goes he is continuously lazy and relaxed. He is totally stress-free and
also doing things on his own pace. He is someone impossible to be hated by others. You will be dragged
into Rilakkuma’s world and become lazy and relaxed while watching what everything he does.
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Source: San-X press release