Early this month, National Federation of Agricultural Co-operative Associations appointed Yui Yumakawa, the 11-year-old protagonist of the ongoing idol-themed TV anime series Idol Time PriPara, as its new "Rice Support Ambassador," because she loves eating rice and always carries around a rice cooker.
The news was announced at the International Tokyo Toy Show on June 2, and she performed the campaign song "No Rice No Life" on the stage with five-member idol group Wa-Suta (The World Standard), who sang the OP theme song for the anime. Video clips of their performance are now available on YouTube.
"Idol Time PriPara" OP song "Just be yourself" MV smartphone Ver. by Wa-Suta/The World Standard
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