Anime followers looking to get some sense of series' commercial success have long used the metric of reported sales as a measurement. Recently, Keijo!!!!!!!! author Daichi Sorayomi spoke out about the inaccuracy of Blu-ray sales figures that media industry monitor Oricon had published for the Blu-ray release of his series' anime adaptation. But, even assuming that the numbers are accurate, are they a useful indication?
Not according to Noboru Takagi, the series composition writer for the Durarara!! anime (also Baccano, KuroBas and episodes of Attach on Titan). Takagi has Tweeted that if you went by sales figures alone you would have thought that the x2 sequel series was a flop. However, thanks to merchandise and international rights, the anime ultimately turned a profit. Noting "I don't know why people judge business success just from looking at disc sales." Light novel author Ryohgo Narita chimed in, noting that this has been increasly the case for the industry in recent years, with momentum picking up in overseas sales.
『デュラ』二期もグッズの売上げと海外配信が順調で、最終的には黒字だそうです。円盤の売上げだけ見ててもビジネスの成否はわからんのですね。
— 高木登 (@nueteki_0706) May 31, 2017
や、私も海外配信とグッズの勢いを知って驚きました。数年でここまで業界のしくみが変わるのかと。
— 成田良悟＠Fake４巻四月発売 (@ryohgo_narita) June 1, 2017
via ultimatemegax and yaraon
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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.
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