After several months of teasing, fan favorites Sanrio and Yuri!!! on ICE are making good on their promise of a collaboration. The first key visuals -- soft-style chibis of the leads dressed like their favorite Sanrio characters -- have just been released, offering a preview of the designs that will be on offer this summer.
The theme of the collaboration is "FIND THEIR FAVORITES," and includes a story about Yuri, Viktor, and Yurio searching for things that are important to them during the off season. The art for the campaign is being presented in a retro picture-book style. Each is also paired with a Sanrio favorite: Yuri with Pochacco, Viktor with Pompompurin, and Yurio with Hello Kitty.
A few more visuals have been released, previewing the designs fans can expect to see on upcoming merchandise.
Merchandise will go on sale this summer, including apparel, stationery, and home items.
Source: Animate Times
Kara Dennison is responsible for multiple webcomics, blogs and runs interviews for (Re)Generation Who and PotterVerse, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at karadennison.com and tweets @RubyCosmos.