Remember when Snickers started putting adjectives on their labels for its "You're not you when you're hungry" campaign? Japan is taking this move one step further, and inviting snackers to take a photo of themselves with a Snickers wrapper they think defines them. And some lucky fans may get a reply from the idols of The IDOLM@STER Cinderella Girls.
The "Snickers reply" campaign includes dozens of different idols from the current run of The IDOLM@STER, all of whom may potentially reply to participants via a text post with attached image. Just post yourself with one of these limited-edition Snickers that you think describes you, tag it #スニリプ (for "Sni_rep"), and see what happens!
The campaign is running in four "seasons" between now and the end of June, with the second season having just kicked off on April 22. In addition to the photo and text replies, a few of the idols will send custom recorded voice responses! This season's additions to that list are Anzu Futaba (CV Hiromi Igarashi), Syuko Shiomi (CV Ru Thing), and Shin Sato (CV Yumiri Hanamori). In total, eight different idols will send voice replies across all four seasons.
More information can be found on the campaign's official website and official Twitter.
Source: MoCa-News
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Kara Dennison is responsible for multiple webcomics, blogs and runs interviews for (Re)Generation Who and PotterVerse, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at karadennison.com and tweets @RubyCosmos.
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