Anime Magazine: “Love Live!” Partners with Beams and Other Japanese Clothing Brands

Sunday, January 18, 2015

“Love Live!” Partners with Beams and Other Japanese Clothing Brands

School idol multimedia project “Love Live!” will be teaming up with Japanese apparel brands Beams, Earth Music & Ecology, and Honey Bunch to offer a new line of clothing based on the series’ characters.

LoveLive! ラブライブ！

The cross-promotional project, known as Bandai’s “Love Live! ABC Project”, will feature the members of fictional idol group μ’s dressed in outfits from each of the fashion companies, with three girls modeling for each of the three brands. A series of items based on the series will also be available, including the “Love Live! Beams Cloud T-Shirt” (4,536 yen), “Beams Watch Cap” (4,212 yen), “Jam Home Made Chain Bracelet” (6,372 yen), and “Love Live! Jam Home Made Rubber Bracelet” (3,132 yen), among others.

Preorders will run until 11:00 PM on January 5th, with Beams items remaining on sale until 11:00 PM on January 15th. Orders will begin shipping in March.