UCC Ueshima Coffee started selling its new carbonated coffee drink “FULL THROTTLE” in Japan since May 19, and has featured Devilman, one of Go Nagai’s most famous manga series from the 1970s, in the TV CM and various advertisements. The 190 ml can contains 120 mg caffeine (twice of ordinary can coffee), while the caffeine content of a single can of Red Bull is 80 mg. The price is 130 yen (about US$1.28), almost the same price as normal can coffee. You can also read Go Nagai’s five-part interview (in Japanese) here.
15-second CM
Go Nagai
The press conference on May 15 featuring Dave Spector and Akina Minami
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©GO NAGAI/DYNAMIC PLANNING ALL RIGHTS RESERVED.
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