Nintendo’s marketing for its Wii U console has been met with little positivity thus far. One of the biggest impediments to the system establishing its identity early on was that many people thought that the Gamepad was merely an add-on peripheral for the original Wii console. Nintendo has made strides to rectify this problem, but many would still agree that their advertising regarding software remains scarce.
Mario Kart 8′s promotion earlier this year, including plentiful TV ads, a free game offer, and even a McDonald’s campaign, was certainly a step in the right direction, but Nintendo needs to keep the momentum going forward. Aside from their big holiday title, Super Smash Bros., no upcoming game for Wii U this year is in more need of a proper advertising campaign than Platinum Games’ Bayonetta 2.
Back in September of 2012, the internet exploded when Nintendo announced that Bayonetta 2, the sequel to the original Xbox 360/PlayStation 3 title, was officially a Wii U exclusive. The first Bayonetta sold just over 2 million copies between both consoles and seeing as how so many vocal fans of the original game lamented the sequel’s existence on a console that some of them never intended on purchasing, it’s safe to say that the series has amassed a pretty passionate fan base. This presents an added challenge for Nintendo to not only advertise the mature-rated title accordingly, but also successfully lure the game’s established fan base over to Wii U.
This is an excerpt from the full story which was originally featured on gamrReview, read the full version here – The Importance of Marketing Bayonetta 2 – Article
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