Why A Wii U Price Drop Probably Won’t Happen This Year – Article

Since May of this year, Nintendo has no longer been selling its Wii U hardware at a loss. This has led to speculation that the company will issue an official price drop for the console to capitalize on both the holiday season and the release of their biggest game for the remainder of the year, Super Smash Bros. While a retail price reduction is certainly not impossible, it seems far more likely that Nintendo will instead opt to provide more value at the console’s current price point.

The Wii U is still priced competitively relative to both Sony’s PlayStation 4 and Microsoft’s Xbox One consoles, which seem certain to remain at the base price of $399 throughout the year. Many are expecting an official Super Smash Bros. U/Wii U bundle upon the game’s release, similar to the company’s Mario Kart 8 bundle earlier this year, which actually increased the Wii U’s price by $30 by including added peripherals in addition to the game. This formula would work perfectly with a Super Smash Bros. U bundle – particularly when you factor in Nintendo’s upcoming amiibo line, which is set to work with the game. However, Nintendo might be better served in keeping the Wii U at $299 for such a bundle, with only the game included to keep the base price a full $100 less than the competition, which will be an appealing prospect for many consumers.

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