Osaka-based clothing company Seven Digit's kids cloth brand "Betty" announced today on May 24 that it has launched a new collaboration project with acclaimed Japanese animator/anime character designer Shingo Adachi. He now belongs to A-1 Pictures and is known for his animation director/character designer works for Sword Art Online, Shooting Star Rockman, and WORKING!!.
As the first plan of the collaboration project, the brand's directly-managed store in Harajuku, Tokyo, which opened early this month, is now decorated with various POPs using the two girl illustrations newly drawn by Adachi (see the images below). More plans using his arts will follow soon.
Girl illustrations provided by Shingo Adachi
"Betty" logo
"Betty" online catalog images
Source: Seven Digit press release
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